7 Ways Mobile Commerce Will Change Retail
As the online and offline worlds converge, mobile commerce has the potential to eclipse desktop-based ecommerce and, perhaps, even replace a significant portion of traditional retail shopping....
View ArticleMobile Commerce Grows 31 Percent in Q1
Mobile ecommerce sales rose 31 percent in the first quarter of 2013 as tablet-fueled, couch commerce is rapidly becoming the most popular form of online shopping with the so-called multi-channel...
View ArticleCase Study: Shopping for Frisbee Golf Disks on an iPhone
In "Mobile Commerce Grows 31 Percent in Q1," Contributing Editor Armando Roggio addressed the rapid growth of mobile commerce. Following from his article, I experimented with various ecommerce sites,...
View ArticleOptimizing an Ecommerce Site for Mobile Shopping
Improving how quickly a page loads and how easy it is to use that page once it has loaded might be one of the most important things online merchants can do to help tablet and smartphone shoppers and...
View Article3-part Mobile Commerce App Strategy
Purchases from smartphones and tablets reached $5.9 billion in the U.S. for the first three months of this year. comScore and the U.S. Commerce Department each reported that mobile commerce sales,...
View Article3 Ways Showrooming Could Affect Ecommerce
New survey data about “showrooming” may reveal weaknesses or trends that could have important implications for online or multi-channel retailers in at least three areas: product prices, product...
View ArticleText Messaging Effective for Retailers
Short message service communications — text messaging — may help online retailers deliver better customer service and represent an important marketing opportunity. Worldwide there are more than 4.3...
View ArticleMobile Image Recognition to Revolutionize Ecommerce?
Mobile image recognition technology identifies objects like shoes, handbags, and golf clubs in images, videos, or directly through a tablet or smartphone’s image sensor. The technology may make a new...
View ArticleApple Fingerprint Scanner May Boost Mobile Commerce
Next generation smartphones or tablets equipped with fingerprint scanners may provide shoppers with greater security and boost both online and in-store mobile commerce. Leading mobile device makers...
View ArticleHosted Mobile Platforms Quick, Easy to Implement
Consumers increasingly conduct product research on smartphones. But actual online purchases are typically done on desktops, laptops, and, now, tablets. There are many reasons for this, but mostly it is...
View Article5 Keys to Mobile Ecommerce Optimization in 2014
Web traffic estimates from several trend analysis firms, including comScore, predict that mobile Internet traffic will outpace traffic from desktop or large laptop devices in 2014, further...
View ArticleWhat Does Snapchat Mean for Ecommerce?
Snapchat has been one of the biggest social media breakthroughs of the last year. With limited web presence, this mobile-only messaging app focuses on personal ...
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